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Eilat Bay, Israel / April - June 2022

Photo, video & community marketing work for paddle board brand 'BEND'. The goal was to create dynamic content showing professionaly made boards together with the free spirited, local atmosphere of Eilat Bay.


Besides photographing the boards for the online shop, the content needed to last for the 3-month kickstart of the brands new social media channels and be a diverse mix of close-ups and lifestyle.


For this to work out in a very short period of time, I asked the brand to bring out all their boards and produced a beach party, invited a local sailboat charter, a local beer brand, a local DJ & 100 people from Eilat to make the event both an organic community marketing initiative & a one-go solution to produce a lot of content without being repetitive for social media.

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